SABRINA LA SOLANA
SABRINA LA SOLANA
Hi again!
The digital work below represents how my energy shows up as a multitalented Art Director and Visual Designer—ranging from leading Art Direction, to hands on executing visual design, building design systems, crafting product ideas, refreshing UI/UX experiences, developing unique brand campaigns, owning concepts end-to-end, and directing photography and video to bring brand stories to life.
Oh AND I illustrate and paint too!
Feel free to contact me please email at s.newsome310@gmail.com!
Hero Digital brand projects shaped my passion as an Art Director—creating work rooted in purpose, truth, and beauty. Through Hero Digital i developed how to build storytelling presentations, how AI can be used in editorial photography direction, building Figma systems , and how to be an example for Girls in Stem, I helped bring the agency’s belief in “Truth & Beauty” to life. Each project reflects my commitment to building work that is honest in intention, thoughtful in craft, and meaningful for the people and brands it serves.
Branded Marketing & Internal Creative
Art direction and visual design across campaign production, social content, holiday initiatives, email communications, and user guides.
TD Ameritrade
Stronger together. Stronger for you.
A creative campaign created for the Schwab + TDAI integration. The visual direction lead with a forward-thinking strategic approach and creative vision with continuity across efforts like Client Retention, Onboarding & Education, internal marketing comms. ect.
Schwab + TDAI
Turn up the Volume
How do you get people to listen when a new app drops? This campaign focused on capturing user’s attention while highlighting the brands legacy.
Hancock Whitney®
Breaking The Rules
Never Tasted So Good
National French Fry Day 2025 campaign that celebrated one of the best things about fries: they go with literally everything.
Lamb Weston®
This Summer’s Hottest Couple
Witty, humorous language, bold first-person POV photography, and nostalgic flavor cues positioned this Lamb Weston product campaign as an essential, can’t-miss partner for summer menus.
Lamb Weston®
Design Systems
For the product brand Lamb Weston, I designed a robust design system built in Figma. The design system provided the brand a system that gave them consistency in their web components, elevating their digital ecosystem of web pages, campaign creative, and promotional assets.
Gemini AI Evolution Concept
How can Gemini transform from just a workspace application into an intelligent colleague? Easy. Give Gemini the ability to be customizable.
Product Page User Experience Enhancements
A redesign of the Lamb Weston’s All Products page to show more visually feature cut types and provide education/sub-brand benefits - in a better format.
Lamb Weston®
Blueprint 2023
Standford PACS approached me to create an illustrated visual style for their 2023 Annual Industry Forcast called “Blueprint”. I created a doodle library and two comic book inspired style illustrations.
Standford PACS
Bel Vie Alchemy offers holistic healing services rooted in ancient plant medicine, supporting human well-being and nervous system balance.
Bel Vie Alchemy
Your Heart is a Hard Worker Social display ads
Your heart has been with you since day one-quietly beating, tirelessly working, and keeping pace with every moment of your life. The least you can do is take two minutes to check in with the hardest-working part of your body.
Atlantic Health
The Art of Flavor
With editorial-inspired art direction, I led an appetite-appealing campaign that highlighted the fries’ light seasoning through a simple, elegant approach.
Lamb Weston®
Art Directed the style, storytelling, and storyboards for a Carrier brand video. This work communicated how the brand transformed from just making products to digital solutions.
Carrier Brand Video
Global Location Interactive Map
This map was built as a more fun and interactive way of displaying Lamb Weston’s global locations.
Lamb Weston®
Display ad design system
For easier, faster, and concise production, I converted existing design from photoshop into a design system built using figma.
Veritex
Simmons Bank Golf Pattern Design
Designed a repeatable, golf-themed pattern for Simmons Bank event merchandise, integrating the brand bug into a versatile design that translated seamlessly across apparel and printed materials.
Simmons Bank
CB2 X Solange
What if CB2 and Solange collaborated on a new furniture line? Take a look at my conceptual thinking, strategy, furniture concepts, for this idea.
Step ahead with threatINSIGHT
A digital marketing campaign for the tech brand Gigamon, featuring their product ThreatInsight.
Gigamon
Plenity product marketing materials
Along with a creative team, i helped layout a few product pages, marketing materials like landing pages, emails, and packaging.
Gelisis
We asked people how orange makes them feel—happy, warm, energized, and joyful. “Think Orange” captures what storage feels like with Public Storage.
Think Orange
Runny or Stuffy nose? Get relieve delivered.
For a promotional campaign for the XHANCE product, I designed this style of display ads.
Xhance
NOM! NOM! NOM!
With a focus on using a catchy language and bold colors, this campaign captures the fun moments and energy of National French Fry Day.
Lamb Weston
Get pre-qualified for a home loan faster than
you can say, “Just a little more sugar.”.
This concept dramatizes the speed and convenience of Mortgage Direct by comparing the time it takes to get pre-qualified for a mortgage to funny, everyday events, like eating a beignet.
Hancock Whitney
Check out my previous work on behance. This collection of this work shows how much i’ve grown into the art director I am today.
These projects are very old, but they gave me experience that helped me learn core skill set in design, web design & dev, marketing communications, social advertising , illustrations , and motion.
We all started from somehere right?!
Yay you made it down the page!
Ready to work together?
I look forward to connecting with each and every one of you!