SABRINA LA SOLANA
SABRINA LA SOLANA
Hi again!
The digital work here reflects how I show up as a multidisciplinary art director & designer. I’ve done everything from visual design, UI/UX design, campaign strategy & concept execution, prototypes, design system, art direction/production, video storytelling, & much more.
Oh AND I illustrate and paint too!
Feel free to contact me
please email at s.newsome310@gmail.com!
Breaking The Rules
Never Tasted So Good
National French Fry Day 2025 campaign that celebrated one of the best things about fries: they go with literally everything.
Lamb Weston®
Product Page User Experience Enhancements
A redesign of the Lamb Weston’s All Products page to show more visually feature cut
types and provide education/sub-brand benefits - in a better format.
Lamb Weston®
Bel Vie Alchemy
Bel Vie Alchemy offers holistic healing services rooted in ancient plant medicine, supporting human well-being and nervous system balance.
Gemini AI Evolution Concept
How can Gemini transform Google Workspace to an intelligent colleague? Easy. Make a customizable gaming experience.
Seashore Summer Blitz
Product campaign using whitty, humorous language that frames the product as essential, can't-miss partners for summer dishes.
Lamb Weston®
Turn up the Volume
How do you get people to listen when a new app drops? This campaign focused on capturing user’s attention while highlighting the brands legacy.
Hancock Whitney®
Carrier Brand Video
Art Directed the style, storytelling, and storyboards for a Carrier brand video. This work communicated how the brand transformed from just making products to digital solutions.
Think Orange
We asked people how orange makes them feel—happy, warm, energized, and joyful. “Think Orange” captures what storage feels like with Public Storage.
Public Storage
NOM! NOM! NOM!
With a focus on using a catchy language and bold colors, this campaign captures the fun moments and energy of National French Fry Day.
Lamb Weston®
Global Location Interactive Map
This map was built as a more fun and interactive way of displaying Lamb Weston’s global locations.
Lamb Weston®
Display ad design system
For easier, faster, and concise production, I converted existing design from photoshop into a figma based design system.
Veritex
View Work
Stronger together. Stronger for you.
A visual identity for the Schwab + TDAI integration used primarily for internal marketing communications.
TD Ameritrade®
What if CB2 and Solange collaborated on a new furniture line? Take a look at my conceptual thinking, strategy, furniture concepts, for this idea.
CB2 X Solange
Brand Story Timeline redesign
Introduced new UI design & functionality to better display the history of Lamb Weston.
Lamb Weston
The Art of Flavor
With editorial-inspired art direction, I led an appetite-appealing campaign that highlighted the fries’ light seasoning through a simple, elegant approach.
Lamb Weston®
We all started from somehere right?!
Check out my previous work on behance. This collection of this work reminds me of how far i’ve come. These projects are very old, but they taught me lessons that helped me build my tool belt, like understanding how to design and code websites, how to use site builders like Wordpress, how to create marketing advertisements and brand materials, and how to create & edit creating branded promotional video editing ,and more.
Yay you made it down the page!
Ready to work together?
I look forward to connecting with each and every one of you!