“GenAI almost gives you what you need—but often falls short.”
The concept was developed during a Design challenge provided by the previous agency i was with.
I was on Team #1, and my team ended up winning the competition. The challenge started with this :
How could Gemini transform Google Workspace from just a productivity suite to an intelligent and smart colleague?
So my team’s solution was to make Gemini a more collaborative colleague. To introduce this idea to the user we thought it would be easier to make a game where they could customize their Gem. We were inspired by the classic concept “Learn by Doing”, Solitaire, and Barbie Dress up games. These games taught people how to use a mouse and to do basic tasks, and it gave them the ability to customize. So we took this core concept and thought of creating an interactive game like experience that subconsciously teaches users how to use Gemini more effectively, while allowing Gemini to also understand their user at the same time.
• Concept ideation
• Concept strategy
• Concept sketching
• Prototype direction
• Presentation layout
Responsible For:
• Art Direction: Sabrina Newsome
• Copywriter:Alexander Cain
• Designer: Marcela Gomez Meneses
Team Contributor:
As we riffed on how to bring this concept to life visually, I started sketching this tiger and suddenly thought of those Barbie dress-up games. What made those games fun was the ability to customize your character — it wasn’t just the same baseline Barbie every time. That idea immediately connected to Gemini for me.
If users could play a simple, game-like experience where they customize their Gemini into whatever they need it to be for workspace, they’d not only learn how to use Gemini intuitively, they’d also walk away with a more personalized and slightly more advanced version that matches their specific needs.
Below are some visual explorations and prototype concepts inspired by that idea.
