so, Who
the Heck
Is Sabrina?

I’ve always been an ‘odd’ art kid who knew early on that they wanted to be an artist. In school, the only classes that truly held my attention were art, history, and computer lab — creativity and technology just clicked for me. Fun for me was always creating. I would stay up drawing things, creating toys, or learning a new computer game.

I look at my career as an ‘knowledge toolbelt’. One that i’m Consistently filling with knowledge of Art & design History, Design logic, Art, branding, campaign strategy, copy writing, website development, UI/UX, video editing, & animation.

I’ve also mastered industry standard design tools/programs like Wordpress, Sketch, Figma, Squarespace, Design systems, Adobe Creative Cloud,

Understanding these programs helped refine my toolbelt, allowing me to mastering traditional design language, principles, and styles, while also giving me space to blossom into my unique voice as an Art Director.

Leading a Brand Campaign with
the Assistance of Generative AI

Career Milestone

On several client product campaigns, and for fun side projects, i like to discover creative and innovative ways how AI can be used to communicate specific photography styles and video direction without having direct access to a photographer or a studio.

For my client Lamb Weston for example, this process allowed me to introduce a new photography styles to the Lamb Weston brand. Below are a few initical concepts all made with AI and a little photoshop.

See full story here

In 2024, I volunteered to create an activity about Art Direction, where I spoke to young girls about what Art Direction is and how it shapes a brand, using Lamb Weston as an example.

I was super nervous! I developed a project for the girls, to create a book cover based on attributes and qualities about themselves. It was so much fun seeing what the girls created and some of them even let me have their covers.