so, Who The Heck Is Sabrina?
To answer that is mad hard, i’m just simply me. A creator, an artist, director, goofball, and so much more. I’ve always knew what my will was, to bring new creations to this world. I can just pick up on skills easily or create something from my imagination, or just do something a few times and i would understand it. This is how i’ve always been, just someone who loves to learn and I apply my knowledge to everything, like art direction & design.
In school, the only classes that truly loved were art, history, and computer lab — creativity and technology just clicked for me. Fun for me is always creating and playing. I still to this day stay up just drawing things, creating toys, learning a new computer game, or just playing around with the newest AI tools.
I see my career as a constantly evolving “knowledge toolbelt,” one I’m always adding to with insights from art and design history, social trends, design logic, and art culture, alongside industry standards, strategy, copywriting, website development, UI/UX, video editing, and animation.
What’s my Favorite Accessory? My Very Cool Creative Toolbelt
AI-Assisted Brand Campaign
Career Milestone
On several client product campaigns, and for fun side projects, i like to discover creative and innovative ways how AI can be used to communicate specific photography styles and video direction without having direct access to a photographer or a studio.
For my client Lamb Weston for example, this process allowed me to introduce a new photography styles to the Lamb Weston brand. Below are a few initial concepts all made with AI and a little photoshop.
Introducing Girls in
STEM to Art Direction
Career Milestone
In 2024, I volunteered to create an activity about Art Direction, where I spoke to young girls about what Art Direction is and how it shapes a brand, using Lamb Weston as an example.
I was super nervous! I developed a project for the girls, to create a book cover based on attributes and qualities about themselves. It was so much fun seeing what the girls created and some of them even let me have their covers.
