so, Who
the Heck
Is Sabrina?

To answer that is mad hard, i’m just simply me. A creator, an artist, director, goofball, and so much more. I’ve always knew what my will was, to bring new creations to this world. I can just pick up on skills easily or create something from my imagination, or just do something a few times and i would understand it. This is how i’ve always been, just someone who loves to learn and I apply my knowledge to everything, like art direction & design.

In school, the only classes that truly loved were art, history, and computer lab — creativity and technology just clicked for me. Fun for me is always creating and playing. I still to this day stay up just drawing things, creating toys, learning a new computer game, or just playing around with the newest AI tools.

I look at my career as an ‘knowledge toolbelt’. One that i’m Consistently filling with knowledge of Art & design History, Design logic, Art, branding, campaign strategy, copy writing, website development, UI/UX, video editing, & animation.

Leading a Brand Campaign with
the Assistance of Generative AI

Career Milestone

On several client product campaigns, and for fun side projects, i like to discover creative and innovative ways how AI can be used to communicate specific photography styles and video direction without having direct access to a photographer or a studio.

For my client Lamb Weston for example, this process allowed me to introduce a new photography styles to the Lamb Weston brand. Below are a few initical concepts all made with AI and a little photoshop.

See full story here

In 2024, I volunteered to create an activity about Art Direction, where I spoke to young girls about what Art Direction is and how it shapes a brand, using Lamb Weston as an example.

I was super nervous! I developed a project for the girls, to create a book cover based on attributes and qualities about themselves. It was so much fun seeing what the girls created and some of them even let me have their covers.