In the beginning…
We wondered “How can we make a typical food shot…more captivating? How can the ingredients become…a masterpiece?” We were inspired by the Annabelle Breakey food photography studio.
Suddenly, the ingredients were becoming the media in a work of art, and the hero image blossomed. This was the initial creative concept that won us the work.
Not all the concepts make it but here’s a peak into the creative playground
We got the client feedback “to see how you guys would get the visuals closer to LW brand.
Let’s take the seasoned for example. It’s always hard to get the right free stock photography to communicate what the message is for your campaign. I’ve been working on how to take a AI generated image and use it in conceptual concepts. AI was crucial for visualizing the two products and their supporting visual elements, given the absence of a photoshoot or client-provided photography.
Thats when i started to play with AI. The client sent over these fine dining imagery and with the product ingredient idea i played around with AI to get these overhead product imagery and and other ingredient elements and i started to play with creating these branded plates. The concept worked for a while till after client edits it widdled down to what the imagery landed on.
Since we used AI for this concept we were
able to direct the actual product photography.
Final Campaign Concept & Assets
Campaign Video
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.