In the beginning…
We wondered “How can we make a typical food shot…more captivating? How can the ingredients become…a masterpiece?” We were inspired by the Annabelle Breakey food photography studio.
Suddenly, the ingredients were becoming the media in a work of art, and the hero image blossomed. This was the initial creative concept that won us the work.
With client feedback to get this concept closer to the LW brand plus to figure out how we can use product shots with inspo from fine dining plating, I turned to AI to help concept ideas.
I played around with AI to get these overhead product shots. I wanted this idea to capture the essence of fine dining plating + editorial with an artful flare to them.
Since we used AI for this concept we were
able to direct the actual product photography.
Final Campaign Concept
