In the beginning…

We wondered “How can we make a typical food shot…more captivating? How can the ingredients become…a masterpiece?” We were inspired by the Annabelle Breakey food photography studio. 
Suddenly, the ingredients were becoming the media in a work of art, and the hero image blossomed. This was the initial creative concept that won us the work.

Concept
Evolution

The concept was loved but we got feedback get this concept closer to the LW brand + to see if we can use fine dining platting to communicate the flavor cues.

I played around with AI to get these overhead product shots. I wanted this idea to capture the essence of fine dining plating + editorial with an artful flare to them.