We were asked to redesign Lamb Weston’s All Products page to be more visually interactive by enhancing the search/browse experience so it’s easier to navigate and understand.

• Art Direction
• UI Design
• Production of the Desktop and Mobile Experience
• UI Prototype

Responsible For:

• UX: Chelsea Chong
• Art Direction & UI Designer: Sabrina Newsome
• Content Stragegy: Eric Howell

Team Contributor:

From less visually interactive

To more visually interactive

View Live Site

Desktop & Mobile prototypes*

Click on each image to view UX prototype for the straight cut product (desktop) and Crinkle product (mobile). These are WIP builds. (key command R to restart)

The UX Phase

In collaboration with the UX team, they helped set the foundation of the experience by providing competitive research, user-ability testing, and wireframes. Here’s the wireframes we presented to the client, featuring desktop and mobile experiences