Lamb Weston asked our team to design and develop a creative campaign along with digital assets to support the National French Fry Day Campaign, trgeting an internal launch of late April 2024 and an external launch of mid May 2024. The NFFD logo, existing brand guidelines, and web components will be the basis for the look and feel for this campaign.
• Campaign Art Direction
• UI Design
• Campaign Production
• Photography Art Direction
Responsible For:
• Creative Direction: Anthony Lowe
• Content Strategy: Eric Howell
• Art Direction & Designer: Sabrina Newsome
Team Contributor:
Product focused + punchy
This concept attempts to not only capture the fun of that moment, but also inspire operators to not simply let National French Fry Day pass them by without taking advantage of its economic benefits.
We paired Lamb Weston’s fun graphic look and feels with a quirky, onomatopoeia-based headline. The size of the content, and the movement of the graphic elements will catch eyeballs and promote click-through to our landing page.
