I love creating just for fun, often exploring “what if” concepts to stay inspired and grow. As my hunger grew for more knowkedge, I imagined a mock product idea: what if CB2 partnered with Solange to launch a new furniture line? This project became an exploration of how AI could assist in helping me translate my sketches into furniture design, and helping direct video. I mapped the overarching concept, sketched furniture ideas, and built site components, and directed video anamatics for the furniture products.
•Concept Ideation & Thinking
• Concept Strategy
• Creative & Art Direction
• Furniture sketching & modeling
Responsible For:
• Creative & Art Direction & Designer: Sabrina Newsome
Team Contributor:
Anamatic concepts
Without access to a video studio, I first studied CB2’s video style and used AI to plan camera shots. I used Solange’s apartment imagery as the core visual style, & with AI prompts, i was able to create motion with just the still imagery. Once i got a good prompt working, I tarted to explore the camera movement with different furniture styles.
The goal of exploring AI-assisted video direction is to create an alternative way to communicate with production teams—showing what we’re thinking visually. This approach pushes the idea that AI can help articulate video direction clearly, even when time, tools, or resources are limited.
