This video tells a visual brand story of the digital transformation from product manufacturing to digital solutions that enhance the customer experience across residential, commercial, and cold chain audiences.
• Art Direction
• Visual Storytelling
• Storyboard
• Anamatic
Responsible For:
• Creative Direction: Cavan Huang
• Copywriting: Bryan Mack
• Art Direction: Sabrina Newsome
Team Contributor:
Art Direction — Lifestyle Moments. I curated stock photography and sourced footage from Carrier’s brand library to convey a warm, inspiring, and human tone. These moments were essential to the visual story, helping communicate how the brand has positively impacted lives—from its early history to the present day. The imagery was intentionally selected to resonate across all three audiences.
Art Direction — UX-Focused. In-situ moments highlighting key elements of the design system, the user journey, and a subtle nod to Carrier’s future vision.
Storyboard clips
reel animatic
I created this anamatic for the motion designer so they get a feel for the animation and pacing suggestions
with VO.
R1 Reel
This was the last version of the video i received from the motion designer.