Developed a repeatable, golf-themed pattern designs for Simmons Bank event merchandise, thoughtfully integrating the Simmons Bank bug into the visual language. The designs were created for versatility—scalable across apparel like shirts and hats as well as traditional printed materials—ensuring a cohesive, brand-forward presence across all event touchpoints.
• Pattern Design
Responsible For:
• Creative Direction: Greg Smith
• Visual Design: Sabrina Newsome
Team Contributor:
Pattern 1
The primary design components comprise two golf clubs and the Simmons Bank Stepping Stone, which collectively serve as the central focal points within this pattern.
We have opted to outline and rotate the graphics in order to create an engaging and visually appealing repetitive arrangement.
To further accentuate the prominence of the Simmons brand, we have specifically chosen to highlight the Simmons Bank Stepping Stone as the sole element rendered in red.
Pattern 2
In this particular pattern, the primary focal points are centered around the Simmons Bank pin flag.
The decision to outline the pin flag was made in order to imbue the overall pattern with a sense of cleanliness and lightness, all the while accentuating the significance of the Simmons Bank Stepping Stone.
To effectively emphasize the Simmons Bank Stepping Stone,
a combination of black and red was employed, strategically chosen for this purpose.
Pattern 3
The central elements within this pattern consist of the Simmons Bank pin flag and a solitary golf club, serving as the primary focal points.
In this design, we have opted for solid color graphics, employing a deliberate arrangement of the pin flag and golf club in an 'X' formation. This arrangement symbolizes the unity between Simmons Bank and the sport of golf.
To further accentuate the prominence of the Simmons brand,
a combination of black and red has been carefully selected
for added emphasis and visual impact.
Additional explorations
