SABRINA LA SOLANA
SABRINA LA SOLANA
Hi there!
This curated page of my digital work reflects my brand, Sabrina La Solana, and shows how I bring my creativity to life in many roles — from Art Director to Designer. Some of brands i’ve created work for include Lamb Weston, Google, Handcock Whitney, Public Storage, Gigamon, Vertiex, TD Ameritrade, and many more
(& more to come!)
I’m still adding client work so if you would like to see a project that’s not hyperlinked, please contact me please email at : s.newsome310@gmail.com!
Lamb Weston—Seashore Summer Blitz Campaign
Google —Gemini Design Lab #1
Lamb Weston—National French Fry Day 2024
Veritex—Ad production Design System
Lamb Weston—Seasoned Campaign
Hancock Whitney—Turn Up the Volume Campaign
Lamb Weston—National French Fry Day 2025
Lamb Weston—Design System
Lamb Weston—All Products Site UI Enhancements
Gigamon—ThreatINSIGHT/Step Ahead Branding & Direct Mail Gift Concepts
Public Storage—Think Orange Pitch
Lamb Weston—Interactive Map UI
Lamb Weston—About Us page Timeline UI
TD Ameritrade—Better Together Campaign
Lamb Weston—Recycle Ready Campaign
Curating Photography
Lamb Weston was a client where I truly blossomed as an Art Director. Across multiple projects, I fell in love with curating distinct product photography—often leveraging AI to pitch and explore new visual styles for their campaigns.
Below are a few styles I first concepted with AI; once the ideas were approved, I built out the shot list and art-directed the photoshoot. This work demonstrates how AI can be a powerful tool for Art Directors in the concepting phase, while still reinforcing the irreplaceable value of real photography and on-set direction.
Campaign Presentation
& Creative Strategy
A lot of the times in my role as an Art director it was always a given that the creative and content strategy team would need to present the creative ideas to the client. For presentations we primarily used Keynote, but also google slides and figma. Client presentations taught me key skills in verbal communication, how to align client expectations, how to speak about the work with confidence, and to really create a sense of excitement.
Below are a couple of client presentations
Visual Storytelling
This is my absolute favorite! I love a good story, and I’ve always had an innate ability to visually communicate one through images and design. As an Art Director, I’ve been able to deepen this skill through client work with Lamb Weston, HWB, and even a fun DEIB initiative where I got to concept, illustrate, and storyboard a digital storybook based on my own life.
Below are a few clients where I brought my creativity to visual storytelling.
Yay you made it down the page! Ready to work together?
I look forward to connecting with each and every
one of you!